Brand Strategy | Non Profit | Print

The project involved conceptualizing and designing a branded event by integrating an object or subject, a specific environment (real or imagined), and a unique point of view.

The outcome includes the development of event content, visual identity, and promotional strategies in collaboration with an established organization.

Auyán is a luxury bottled water brand based in Southern California, that uses the revenue of bottle sales to fund charities to aid those in need gain access to clean water around the world.

We Are The Angels

Water is the source of life, with that, I used a calligraphy brush to create the icons to resonate the flow of water.

Water is the source of life, with that, I used a calligraphy brush to create the icons to resonate the flow of water.

Since the source of the water comes from Angel Falls in Venezuela, in a mountain 
range called Devil’s house, I thought why not leverage the power of both good and evil to make the world a better place? Like yin yang, if there’s a balance we could make it work.

Since the source of the water comes from Angel Falls in Venezuela, in a mountain 
range called Devil’s house, I thought why not leverage the power of both good and evil to make the world a better place? Like yin yang, if there’s a balance we could make it work.

The event tickets utilize the same motif, creating a
feeling of water flowing from left to right
, from organic
to structured.

The location for the popup event is going to be at Teshima Art museum, located in Japan.

The one who designed it used raindrops as a motif for his architecture.

Process of icon, poster and pattern creation

Design Process

Other Works