


Hsi Lai Temple Rebrand
Hsi Lai Temple Rebrand
Hsi Lai Temple Rebrand
Hsi Lai Temple Rebrand
Brand Strategy | Identity Systems
let fall, body and mind
Brand Strategy | Identity Systems
let fall, body and mind
Brand Strategy | Identity Systems
let fall, body and mind
Brand Strategy | Identity Systems
let fall, body and mind
A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.
Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.
Instructed by: Stephen Serrato
A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.
Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.
Instructed by: Stephen Serrato
A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.
Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.
Instructed by: Stephen Serrato
A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.
Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.
Instructed by: Stephen Serrato
A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds.
Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.
Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.
Instructed by: Stephen Serrato



Accumulation
Accumulation
Accumulation

Awareness
Awareness
Awareness

Joining
Joining
Joining

Meditation
Meditation
Meditation
Meditation



Living
Living
Living
Living


Accumulation


Awareness


Joining
Graphical Icon
Graphical Icon
Graphical Icon
Inspired by the Dharma Wheel, this text explores the stages of life in Buddhism
as a spiraling journey of twisting and freeing ourselves through existence.
Inspired by the Dharma Wheel, this text explores the stages of life in Buddhism as a spiraling journey of twisting and freeing ourselves through existence.
Inspired by the Dharma Wheel, this text explores the stages of life in Buddhism
as a spiraling journey of twisting and freeing ourselves through existence.
Poster Series
Poster Series
Poster Series
































Stationery
Stationery












Booklet
Booklet
Booklet
This booklet is designed to introduce Buddhist teachings to visitors of the temple.
Various editions will be available, each focusing on different aspects such as
scriptures, lectures, and other related topics.
This booklet is designed to introduce Buddhist teachings to visitors of the temple.
Various editions will be available, each focusing on different aspects such as scriptures, lectures, and other related topics.
This booklet is designed to introduce Buddhist teachings to visitors of the temple.
Various editions will be available, each focusing on different aspects such as
scriptures, lectures, and other related topics.
















Austin Liu