Hsi Lai Temple Rebrand

Hsi Lai Temple Rebrand

Hsi Lai Temple Rebrand

Hsi Lai Temple Rebrand

Brand Strategy | Identity Systems

let fall, body and mind

Brand Strategy | Identity Systems

let fall, body and mind

Brand Strategy | Identity Systems

let fall, body and mind

Brand Strategy | Identity Systems

let fall, body and mind

A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.


Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.

Instructed by: Stephen Serrato

A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.


Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.

Instructed by: Stephen Serrato

A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.


Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.

Instructed by: Stephen Serrato

A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.


Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.

Instructed by: Stephen Serrato

A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds.


Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.


Through the thoughtful use of scripture, quotes from Buddha and respected monks, and a calming yet intriguing graphic system, the rebrand bridges the sacred and the modern. The result is a design experience that honors tradition while inviting fresh engagement and reflection.

Instructed by: Stephen Serrato

Accumulation

Accumulation

Accumulation

Awareness

Awareness

Awareness

Joining

Joining

Joining

Meditation

Meditation

Meditation

Meditation

Living

Living

Living

Living

Accumulation

Awareness

Joining

Graphical Icon

Graphical Icon

Graphical Icon

Inspired by the Dharma Wheel, this text explores the stages of life in Buddhism
as a spiraling journey of twisting and freeing ourselves through existence.

Inspired by the Dharma Wheel, this text explores the stages of life in Buddhism as a spiraling journey of twisting and freeing ourselves through existence.

Inspired by the Dharma Wheel, this text explores the stages of life in Buddhism
as a spiraling journey of twisting and freeing ourselves through existence.

Poster Series

Poster Series

Poster Series

Stationery

Stationery

Booklet


Booklet

Booklet

This booklet is designed to introduce Buddhist teachings to visitors of the temple.

Various editions will be available, each focusing on different aspects such as
scriptures, lectures, and other related topics.

This booklet is designed to introduce Buddhist teachings to visitors of the temple.


Various editions will be available, each focusing on different aspects such as scriptures, lectures, and other related topics.

This booklet is designed to introduce Buddhist teachings to visitors of the temple.

Various editions will be available, each focusing on different aspects such as
scriptures, lectures, and other related topics.