idle
idle
idle
idle
Brand Strategy | Identity Systems
fuck it…. fuck it… fuck it….
Brand Strategy | Identity Systems
fuck it…. fuck it… fuck it….
Brand Strategy | Identity Systems
fuck it…. fuck it… fuck it….
idle is an event and social experiment based in downtown Iowa, designed to shift the perception of laziness from negative to positive. It invites passersby to pause, sit, and do whatever they feel like in a still yet bustling environment, capturing the unspoken, unexplored waves of thought that emerge in idleness.
Participants are filmed and asked to write their thoughts on a provided canvas, which are then displayed on the ground around them. Simultaneously, the footage is live-streamed onto nearby buildings, projecting a collective moment of introspection into the heart of the city.
The typography used throughout the project echoes the raw energy of street style, while graphic elements are directly inspired by the spontaneous drawings left by participants on the board, turning their fleeting thoughts into a shared visual language.
Instructed by: Carolina Trigo
idle is an event and social experiment based in downtown Iowa, designed to shift the perception of laziness from negative to positive. It invites passersby to pause, sit, and do whatever they feel like in a still yet bustling environment, capturing the unspoken, unexplored waves of thought that emerge in idleness.
Participants are filmed and asked to write their thoughts on a provided canvas, which are then displayed on the ground around them. Simultaneously, the footage is live-streamed onto nearby buildings, projecting a collective moment of introspection into the heart of the city.
The typography used throughout the project echoes the raw energy of street style, while graphic elements are directly inspired by the spontaneous drawings left by participants on the board, turning their fleeting thoughts into a shared visual language.
Instructed by: Carolina Trigo
idle is an event and social experiment based in downtown Iowa, designed to shift the perception of laziness from negative to positive. It invites passersby to pause, sit, and do whatever they feel like in a still yet bustling environment, capturing the unspoken, unexplored waves of thought that emerge in idleness.
Participants are filmed and asked to write their thoughts on a provided canvas, which are then displayed on the ground around them. Simultaneously, the footage is live-streamed onto nearby buildings, projecting a collective moment of introspection into the heart of the city.
The typography used throughout the project echoes the raw energy of street style, while graphic elements are directly inspired by the spontaneous drawings left by participants on the board, turning their fleeting thoughts into a shared visual language.
Instructed by: Carolina Trigo
idle is an event and social experiment based in downtown Iowa, designed to shift the perception of laziness from negative to positive. It invites passersby to pause, sit, and do whatever they feel like in a still yet bustling environment, capturing the unspoken, unexplored waves of thought that emerge in idleness.
Participants are filmed and asked to write their thoughts on a provided canvas, which are then displayed on the ground around them. Simultaneously, the footage is live-streamed onto nearby buildings, projecting a collective moment of introspection into the heart of the city.
The typography used throughout the project echoes the raw energy of street style, while graphic elements are directly inspired by the spontaneous drawings left by participants on the board, turning their fleeting thoughts into a shared visual language.
Instructed by: Carolina Trigo
idle is an event and social experiment based in downtown Iowa, designed to shift the perception of laziness from negative to positive. It invites passersby to pause, sit, and do whatever they feel like in a still yet bustling environment, capturing the unspoken, unexplored waves of thought that emerge in idleness.
Participants are filmed and asked to write their thoughts on a provided canvas, which are then displayed on the ground around them. Simultaneously, the footage is live-streamed onto nearby buildings, projecting a collective moment of introspection into the heart of the city.
The typography used throughout the project echoes the raw energy of street style, while graphic elements are directly inspired by the spontaneous drawings left by participants on the board, turning their fleeting thoughts into a shared visual language.
Instructed by: Carolina Trigo
Poster Series
Poster Series
Poster Series
Poster Series
Poster Series
The posters uses the graphic elements and words we gathered from the participants in downtown Hollywood, to bring about interaction as well as publicity for these hidden or sudden thoughts.
The posters uses the graphic elements and words we gathered from the participants in downtown Hollywood, to bring about interaction as well as publicity for these hidden or sudden thoughts.
The posters uses the graphic elements and words we gathered from the participants in downtown Hollywood, to bring about interaction as well as publicity for these hidden or sudden thoughts.
The posters uses the graphic elements and words we gathered from the participants in downtown Hollywood, to bring about interaction as well as publicity for these hidden or sudden thoughts.
The posters uses the graphic elements and words we gathered from the participants in downtown Hollywood, to bring about interaction as well as publicity for these hidden or sudden thoughts.
Merchandise
Merchandise
Merchandise
Merchandise
Booklet
Booklet
Booklet
This booklet is designed to introduce Buddhist teachings to visitors of the temple. Various editions will be available, each focusing on different aspects such as scriptures, lectures, and other related topics.
The book of idle is for showcasing the hidden thoughts as well as the moment of idleness captured on the site. To invoke and inspire more people to write down their hidden thoughts.
The book of idle is for showcasing the hidden thoughts as well as the moment of idleness captured on the site. To invoke and inspire more people to write down their hidden thoughts.
The book of idle is for showcasing the hidden thoughts as well as the moment of idleness captured on the site. To invoke and inspire more people to write down their hidden thoughts.
The book of idle is for showcasing the hidden thoughts as well as the moment of idleness captured on the site. To invoke and inspire more people to write down their hidden thoughts.
Austin Liu
